Branding
Concept
Newspaper
Print
Look & Feel
Layout
Editing
Hard work can be fun! One of the largest manufacturers of workwear, the well-known company Engelbert Strauss, partnered up with us to depict its down-to-earth products with a lot of esprit and creativity.
We were active as a full-service advertising agency for Engelbert Strauss. According to the motto „Enjoy work, wear cool stuff“ we developed a newspaper which introduced the new brand Rough Tough to the market. At the same time, the selected images found a secondary use for advertisements and thus offered an immediate recognition value.
Our creative approach resulted in extraordinary advertising materials full of graphic style elements - from conception to layout and final artwork to production.
Our agency‘s concept for Engelbert Strauss matched the brand ideally: We developed the concept for their new brand Rough Tough. The goal: to create a catalog tailored to the target group combined by ads to activate catalog ordering and usefully supplemented by additional flyers. During the conception phase, we placed great emphasis on a successful combination of words and images. This enabled us to develop and design appealing advertising materials perfectly tailored to the target audience.
We supported Engelbert Strauß from conception through layout and final artwork to production.
